A loaf is not a loaf. Sliced bread ranges from about 600 g to 750 g and the cheapest-looking price is often the smallest bag. Everything here is compared per kilogram, from the same shelf prices each supermarket publishes, so a bigger loaf at a slightly higher price shows up as the better buy that it is.
Sliced and packaged bread
The weekly loaf. The table is sorted by price per kilogram, with the pack price beside it so you can see both. The gap between the first row and the twelfth is usually larger than the gap between chains on the same loaf, so which loaf you pick matters more than which shop you pick.
PAK'nSAVE has the lowest price on 13 of the 13 lines below where at least two chains stock the product, at Auckland CBD prices.
| Product | Pack | Per unit | |||
|---|---|---|---|---|---|
| White Toast Fresh Sliced Bread Pams Value | 600g | $3.37/kg | $2.02 | $2.12 | $2.12 |
| Wheatmeal Toast Fresh Sliced Bread Pams Value | 600g | $3.37/kg | $2.02 | $2.12 | $2.12 |
| Multigrain Toast Sliced Bread North's | 600g | $4.15/kg | $2.49 | $2.89 | – |
| White Toast Sliced Bread North's | 600g | $4.15/kg | $2.49 | $2.89 | – |
| Wheatmeal Toast Sliced Bread North's | 600g | $4.15/kg | $2.49 | – | – |
| White Toast Bread Sunny Crust | 600g | $4.37/kg | $2.62 | $2.82 | – |
| Multigrain Toast Bread Sunny Crust | 600g | $4.37/kg | $2.62 | $2.82 | – |
| Wholemeal Toast Bread Sunny Crust | 600g | $4.37/kg | $2.62 | $2.82 | – |
| White Toast Bread Nature's Fresh | 700g | $5.27/kg | $3.69 | $3.99 | $4.23 |
| Multigrain Toast Bread Nature's Fresh | 700g | $5.27/kg | $3.69 | $3.99 | $4.23 |
| White Super Thick Toast Bread Nature's Fresh | 700g | $5.27/kg | $3.69 | $3.99 | $4.23 |
| White Sandwich Bread Nature's Fresh | 700g | $5.27/kg | $3.69 | $3.99 | $4.23 |
| Wheatmeal Toast Bread Nature's Fresh | 700g | $5.27/kg | $3.69 | $3.99 | $4.23 |
| Farmhouse Wholemeal Bread Ploughmans Bakery | 750g | $5.45/kg | $4.09 | $4.59 | $4.59 |
Priced at Auckland CBD on 9 Sept 2026. Bold is the cheapest chain on that line; a dash means that chain does not list it. Open the full bakery list with a location set and it re-prices at your nearest stores.
Wraps, pita and flatbread
Wraps are sold by the pack and the packs vary from six to twelve, which makes them the easiest bread to overpay for. Compare on the per-kilogram column and ignore the pack price.
PAK'nSAVE has the lowest price on 5 of the 6 lines below where at least two chains stock the product (Woolworths 1), at Auckland CBD prices.
| Product | Pack | Per unit | |||
|---|---|---|---|---|---|
| White Round Pita Bread Pams | 8 x 43.8g | $10.25/kg | $3.59 | $3.79 | $4.69 |
| Garlic Roti Pams | 350g | $11.97/kg | $4.19 | $4.49 | – |
| Plain Roti Pams | 350g | $12.83/kg | – | $4.49 | – |
| Spinach Soft Wraps Rebel Bakehouse | 6 x 63g | $14.26/kg | $5.39 | $5.99 | $5.99 |
| Wholegrain Soft Wraps Rebel Bakehouse | 6 x 63g | $14.26/kg | $5.39 | $5.99 | $5.99 |
| Capsicum & Roasted Garlic Soft Wraps Rebel Bakehouse | 6 x 63g | $14.26/kg | $5.39 | $5.99 | $5.99 |
| Soft White Family Pack Wraps Rebel Bakehouse | 10 x 63g | $14.27/kg | – | $8.99 | $8.99 |
| Garlic Filled Wholemeal Pita Bread Danny's | 4 x 80g | $19.03/kg | – | $6.09 | $5.99 |
Priced at Auckland CBD on 9 Sept 2026. Bold is the cheapest chain on that line; a dash means that chain does not list it. Open the full bakery list with a location set and it re-prices at your nearest stores.
Buns and rolls
Burger buns and hot dog rolls are usually four or six to a pack. The per-kilogram figure again does the fair comparison; a six-pack of small buns can cost more per kilo than a loaf of good bread.
PAK'nSAVE has the lowest price on 6 of the 7 lines below where at least two chains stock the product (Woolworths 1), at Auckland CBD prices.
| Product | Pack | Per unit | |||
|---|---|---|---|---|---|
| Deluxe Hamburger Buns Tip Top | 6 x 116g | $7.46/kg | $5.19 | $5.79 | – |
| Original King Burger Buns Nature's Fresh | 8 x 90g | $7.51/kg | $5.41 | $6.01 | $5.99 |
| Supersoft Sesame Burger Buns Tip Top | 6 x 75g | $9.76/kg | $4.39 | $4.89 | $4.89 |
| Hot Dog Rolls Nature's Fresh | 6 x 70g | $11.48/kg | $4.82 | $5.10 | $5.10 |
| Original Hamburger Buns Nature's Fresh | 6 x 70g | $11.48/kg | $4.82 | $5.10 | $5.10 |
| Original Long Rolls Nature's Fresh | 6 x 70g | $11.48/kg | $4.82 | $5.10 | – |
| Sesame Hamburger Buns Nature's Fresh | 6 x 70g | $12.15/kg | – | $5.10 | – |
| Garlic Butter Ciabatta Artisan Bakehouse | 450g | $16.40/kg | – | $7.59 | $7.40 |
Priced at Auckland CBD on 9 Sept 2026. Bold is the cheapest chain on that line; a dash means that chain does not list it. Open the full bakery list with a location set and it re-prices at your nearest stores.
Questions people ask
What is the cheapest bread in NZ?
Per kilogram, the supermarkets' own-brand white and wholemeal sliced loaves are almost always the cheapest bread on the shelf, followed by the budget tiers of the big bakery brands. The table on this page is rebuilt every night from live shelf prices and sorted per kilogram, so the top row is the cheapest loaf today at Auckland prices.
Why compare bread per kilogram instead of per loaf?
Because loaves are different sizes. A 700 g loaf at a slightly higher price than a 600 g loaf is cheaper bread. Per-kilogram pricing is the same shelf-edge unit price the supermarkets themselves print, and it is the only way to compare a loaf with a pack of wraps or a bag of rolls.
Is bread cheaper at PAK'nSAVE, New World or Woolworths?
On an identical loaf the chains are usually within a few cents of each other, and the order flips with specials. The bigger saving is choosing a cheaper loaf per kilogram, not a cheaper shop. The summary line above each table says which chain has the most cheapest lines today.
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